Qualifications
Knowledgeable and passionate about content marketing. Experienced in project management. Strong work ethic and interpersonal skills; creative; pro-active.
Experience
Freelance/Consulting — 2010-Present
Contract work in videography, web services and marketing consulting.
Shar Products Company – 2007-2011
Shar is one of the leading string instrument and accessory retailers in the country (annual sales: $22 mil.), expanding with this industry on the Internet.
eCommerce Specialist
Led Shar’s content marketing efforts and managed Amazon and Ebay sales. Projects included:
- Initiated and executed Shar’s content marketing strategy; included creation and syndication of a variety of video, creation and management of targeted e-mail marketing campaigns, development of an online social presence, and integration with traditional print and electronic marketing efforts.
- Advocated and managed the development of StringCommunity.com, a content and community website designed to unify our social and content marketing efforts online. Responsibilities include planning and designing the site, hiring and managing web developers, sourcing content, and community building.
- Worked on a team to plan and develop the complete redesign of Shar’s commercial web site.
- Managed the expansion of Shar’s product line onto Ebay and Amazon.
In previous positions within Shar:
- Consistently “top salesman” in call center.
- Directed a year-long internship program.
- Worked with local school districts to present educational string music assemblies, and set up a pilot string orchestra program.
Active One Construction – 2005-2006 (summers and college breaks)
Variety of roles: showroom sales, supplier interaction, window delivery and installation.
Blizzard Tactical LLC – Owner, 2002-2004
Started this small business importing airsoft equipment from Hong Kong and reselling it online in the US. Directed the design and operation of a website for the business, negotiated with foreign suppliers, developed a customer base.
Education
Albion College – B.A., double major in Economics/Management and Music, minor in History
2003-2007
- Funded partially by a Presidential Academic Scholarship, a music scholarship, and on-campus employment (orchestra and band manager).
- Studied at University of Otago in Dunedin, New Zealand for one semester.
nFunded partially by a Presidential Academic Scholarship, a music scholarship, and on-campus employment (orchestra and band manager).
